stitch.

What we did

Design

Client

Mous

Completion

11.11.2022

Mous: 25L Everyday Backpack

An ultra-protective, water-resistant backpack, engineered with extreme AiroFoam™ protection for your tech, and pockets and straps for almost everything else.

An ultra-protective, water-resistant backpack, engineered with extreme AiroFoam™ protection for your tech, and pockets and straps for almost everything else.

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  • Engineered with proprietary AiroFoam™ to protect your tech from drop damage
  • Bluesign fabrics, trims and manufacturing partners. A truly bluesign product.
  • Designed with 17 separate storage compartments and plenty of mesh pockets
  • Crafted from waterproof components like carbonated nylon, PU coating and AquaGuard® YKK zippers to protect your things from rain, splashes and storms
  • Top access is guarded by best-in-class Fidlock® technology and lockable, kissing YKK zippers

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Our approach

We successfully transitioned Mous from being a leading tech accessory brand, into the world of soft goods. This project was completed in an extremely tight timeline - from initial inception and design language, to bluesign supply chain coordination and development in under 10 short months.
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01

Product Design & Development

Market research, concept generation, idea validation and product sampling.
02

Sourcing & Supply Chain Management

Multi-vendor sourcing & sampling, rapid development from ideation to factory exit in under 10 months.
03

Engineering Developments

Successfully integrated Mous' existing AiroFoam into their first backpack, whilst sourcing & developing a series of branded molded parts.
04

Production & Quality Management

Optimising production efficiency and improving overall output quality throughout the production line to lower final QC defect rates.
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