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What we did

Design

Client

Reika

Completion

4.18.2021

Reika: Camera Cube

Brand creation, design development and supplier sourcing, logistics, pre-launch strategy, creative direction, content production and implementation of successful organic and paid campaigns.

A multi-functional modular camera cube to store and protect all of your camera equipment, whilst giving seamless access on-the-go.

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Our approach

We collaborated with Reika to develop their entire launch product range from the ground up alongside our partners in Vietnam. We also developed the brand identity, creative strategy, and creative production. We leveraged a mixture of organic and paid marketing, combined with email marketing to successfully launch the brand via a successful Kickstarter which raised over $25,000.
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01

Design & Development

Concept generation, tech pack creation and sampling of over 10 SKU's.
02

Sourcing & Supply Chain Management

Multi-vendor sourcing & sampling, production management, logistics and fulfilment.
03

Brand Strategy + Creative Production

Brand identity, creative assets, content strategy and creative production of visual media.
04

Paid & Organic Marketing

Management of all paid media campaigns, organic social and pre-launch email audience building.
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